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Writing is an art that goes hand in hand with visuals to elevate each other and tell a story that captivates from the start. As a creative writer who has worked in advertising, marketing, and storytelling for over 20 years, I'm passionate about always pushing for that captivation factor - what draws people in, what helps them make informed and healthy choices, what makes them think and want to know more. I'm an experienced, award-winning, and enthusiastic creative director that is ready for new challenges to create exceptional work.

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DAYVIGO HCP 2022

How do you get HCPs to recognize the many different types of insomnia patients in need of a treatment to help them fall and/or stay asleep?

An interactive identification experience: 

https://www.dayvigohcp.com/experience.

'Cut Short' RSVandMe GSK Disease Ed Website

People 60 and over were suffering in greater and greater numbers from a respiratory illness that had severe complications for their age and especially if they had underlying conditions. To create a breakthrough campaign that was disruptive and raised awareness, GSK wanted something different.

A campaign that included TV, radio, and this webiste: 

https://www.rsvandme.com/.

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Magic Johnson Talks RSV

The campaign also featured a TV ad, web page, and PR with NBA all-star, Magic Johnson. I wrote and helped direct the TV ad and all assets connected to it.

Watch the ad here: 

https://www.rsvandme.com/rsv-and-magic-johnson/.

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AWARDS

Outstanding Quality

Award-winning campaigns are my bread and butter. I push myself to go further with each new project, big or small, and that leads to writing that wins. Most recently:

2023 MarCom Awards
Platinum - TV // Platinum - Web Video for "Cut Short" RSVandMe + AREXVY

2023 The RX Club Awards

Gold Winner - TV Campaign // Multi-channel Category (Award of Excellence) - "Cut Short" RSVandMe

2023 Campaign US BIG Awards

Honorable Mention Winner // Multi-channel Campaign - "Cut Short" RSVandMe

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