Kimberly Zdanowicz
Creative Director & Writer
Writing is an art that goes hand in hand with visuals to elevate each other and tell a story that captivates from the start. As a creative writer who has worked in advertising, marketing, and storytelling for over 20 years, I'm passionate about always pushing for that captivation factor - what draws people in, what helps them make informed and healthy choices, what makes them think and want to know more. I'm an experienced, award-winning, and enthusiastic creative director that is ready for new challenges to create exceptional work.
DAYVIGO HCP 2022
How do you get HCPs to recognize the many different types of insomnia patients in need of a treatment to help them fall and/or stay asleep?
An interactive identification experience:
'Cut Short' RSVandMe GSK Disease Ed Website
People 60 and over were suffering in greater and greater numbers from a respiratory illness that had severe complications for their age and especially if they had underlying conditions. To create a breakthrough campaign that was disruptive and raised awareness, GSK wanted something different.
A campaign that included TV, radio, and this webiste:
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Magic Johnson Talks RSV
The campaign also featured a TV ad, web page, and PR with NBA all-star, Magic Johnson. I wrote and helped direct the TV ad and all assets connected to it.
Watch the ad here:
AWARDS
Outstanding Quality
Award-winning campaigns are my bread and butter. I push myself to go further with each new project, big or small, and that leads to writing that wins. Most recently:
2023 MarCom Awards
Platinum - TV // Platinum - Web Video for "Cut Short" RSVandMe + AREXVY
2023 The RX Club Awards
Gold Winner - TV Campaign // Multi-channel Category (Award of Excellence) - "Cut Short" RSVandMe
2023 Campaign US BIG Awards
Honorable Mention Winner // Multi-channel Campaign - "Cut Short" RSVandMe